Strategy. Structure. Transaction.
We advise companies, investors and family offices where decisions carry consequences: buying and selling businesses, building structures that hold, and raising capital. From the first assessment through to completion, in one pair of hands.
Services
Advisory where strategy, governance and capital meet.
Six fields that rarely appear in isolation. A seller needs a structure that survives diligence. A company raising capital needs a story the numbers support. We think these fields together and own the outcome.
Corporate & M&A Advisory
Acquisitions, disposals and equity stakes, from the first indication through diligence and valuation to negotiation and closing. We run the process, hold the threads together and sit at the table.
Governance & Structuring
Shareholder structures, holding architecture, corporate bodies and contracts. Legally robust, commercially decided, designed with the next generation in mind.
Investor Communication
Equity story, documentation and negotiation with investors, banks and family offices. Clear in its message, sound in its numbers, credible in the room.
Market & Technology Evaluation
Assessment of markets, business models and technologies as the basis for investment, entry and scaling decisions. Not a report for the drawer, but a paper you can decide on.
Real Estate & Concepts
Acquisition, disposal and letting as well as market-based use and realisation concepts, including their implementation. Excluding activities requiring a licence under German trade law.
Investments & Assets
Holdings in other companies in our own name and for our own account, and the structured management of our own assets. We know both sides of the table.
Approach
Understand. Structure. Set in motion.
Complexity rarely comes from the subject itself. It comes from the number of parties involved and the number of open questions. Our work is to order both until a decision becomes possible.
Analysis
A precise account of the starting position, the objectives and the value drivers. What is missing gets named, not glossed over.
Structuring
Structures, contracts and governance that survive the stress test: in diligence, in front of the bank, among shareholders.
Execution
Negotiation, management and completion. One counterpart who is in the room when the decision is made.
Mandates
What working together looks like in practice.
Three typical starting positions clients bring to us. They show how we work and what we expect to be measured against.
Selling a mid-sized company
- Starting position
- The managing shareholder wants to settle succession. No buyer has been identified and the figures are not prepared for a sale process.
- Task
- Establish sale readiness, approach the buyer universe, run the process, support negotiations through to closing.
- Outcome
- A transaction the shareholder can stand behind, with liability settled and succession secured inside the business.
Reorganising a family holding
- Starting position
- Holdings grown over decades, unclear responsibilities, contracts from different eras.
- Task
- Rebuild the holding architecture, define bodies and decision paths, align the shareholder agreements.
- Outcome
- A structure that enables decisions rather than blocking them, and that carries the transfer to the next generation.
Financing a growth step
- Starting position
- A sound business model and a defined investment need, but no documentation that holds up in front of capital providers.
- Task
- Sharpen the equity story, build the documentation, approach capital providers, lead the conversations and negotiations.
- Outcome
- Capital on terms that preserve entrepreneurial room to manoeuvre.
The situations described are typical mandate scenarios. We do not name individual mandates for reasons of confidentiality; comparable cases can be discussed in person on request.
SCALE brand family · a business field in its own right
Provider of the SCALE brand family.
Magni Advisory is the provider of the SCALE brand family and of buchungswerk.ai. Five SCALE brands cover sales, organisation, market presence, industry AI and hospitality, connected by a shared referral system, complemented by buchungswerk.ai for accounting. One principle applies across all of them: responsibility and final approval stay with people.
VOCO SCALE
A personalised AI sales architecture for sales teams, advisers and financial services. It scales sales quality without losing personality.
OrganisationRENVO SCALE
A company-wide AI architecture for unified knowledge, governable processes and consistent communication across teams and sites.
BrandVISO SCALE
An integrated brand, website and reputation architecture for visibility, trust and lasting digital impact.
IndustryVERTENVO SCALE
Industry-specific AI architecture for efficiency, compliance, knowledge and growth. Not an off-the-shelf answer but a build from the sector out.
HospitalitySTAYO SCALE
The AI portfolio for hotels: seven modules covering revenue, guest experience, efficiency and compliance.
Accountingbuchungswerk.ai
AI receipt pre-check ahead of DATEV and Lexware: pre-coded entries with a confidence rating, legal reference and GoBD audit trail.
At a glance
One partner for companies, investors and family offices.
Leadership
Dipl.-Jur. Thomas Malassa
Managing Partner
Thomas Malassa leads Magni Advisory GmbH as managing partner. His training as a Diplom-Jurist shapes how the firm works: facts are ordered before they are judged, and a structure only counts as good once it holds in the unfavourable case.
In advisory work he combines that view with commercial judgement. Clients value that questions of liability, shareholder structure and negotiating position are answered inside the mandate rather than passed to third parties.
Alongside the advisory practice he is responsible for the firm's second business field, the marketing of selected AI solutions across the German-speaking region.
Contact
Let us talk about your venture.
Whether it is a transaction, a structure, capital, or the question of whether a plan is viable at all: we listen, we order the picture and we tell you what the next sensible step is. The first conversation is free and without obligation.